About DropFix
We built DropFix because watching MRR leak silently isn't a strategy.
Every solo founder has lived the same moment: a Stripe email arrives saying a customer canceled, and you realize they'd been drifting for two weeks without you noticing. By then, the conversation is over.
DropFix exists so that moment never happens to you again. We watch every product event, surface at-risk users from their actual behavior, and draft the win-back email — usually 10 days before your billing dashboard catches on.
$2,600+
MRR recovered in beta
10d
Ahead of billing on average
20%+
Reply rate on AI win-back drafts
<10 min
Median setup time
The story
Built for the founder who can't afford a Gainsight contract.
Most retention tooling is built for analytics teams at companies past Series B. The dashboards are powerful, the data warehouses are sophisticated, the contracts start at $15,000 a year. None of that helps the indie founder watching their MRR for the first time.
We started DropFix because we've been that founder. The $1K–$3M MRR range is the most painful place to lose a customer — every churned account is a real percentage of the month — and it's also the range where there are no good tools and zero budget for the bad ones.
So we built the product we wished existed: install in 10 minutes, no analytics team required, the AI does the work.
What we believe
Four principles that shape the product.
Behavior signals churn — not billing.
By the time Stripe shows a failed payment, the decision was made 10+ days earlier. We watch product behavior so you can intervene while the user is still recoverable.
Solo founders deserve enterprise tooling.
Gainsight charges $15K+/year. PostHog needs an analytics engineer. DropFix gives a single founder the same retention firepower for the price of a domain name.
AI drafts. You decide how to send.
DropFix prepares the message and the timing — never the send button. Connect Gmail with one click to send from your own inbox in two taps, or copy the draft and send it from anywhere else you like. Your inbox, your wording, your relationship.
Push you what matters. Pull you in when you want depth.
Daily digest, Slack alerts, weekly founder summary — DropFix surfaces the next at-risk user wherever you already work. Open the dashboard when you want the full event history, the cohort analytics, or to edit a draft before hitting send.
Run the full product against your first 100 users — free.
No credit card. Setup in under 10 minutes. Cancel anytime and keep your data.