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Churn-prevention notes from the trenches.

We're writing the playbook as we ship the product. Retention tactics that worked, ones that didn't, and the data behind both. First post drops soon.

No posts yet — but here's what's in the queue.

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Coming soon

What we're writing first.

Playbook

The 10 churn signals every SaaS founder should be watching

A breakdown of the behavioral patterns that predict cancellation 7–14 days before billing notices.

Drafting → Coming soon

Teardown

We rewrote a $99/user/month Gainsight workflow in 3 lines of code

How DropFix replaces the most common at-risk user playbook from enterprise retention tools.

Drafting → Coming soon

Build log

Why we ship every Friday — even when it's small

How DropFix's release cadence is set up to keep founders informed without spam.

Drafting → Coming soon

Data

What 2,600+ recovered MRR taught us about win-back emails

Patterns from our beta cohort: when to send, what to say, and why "founder personal" beats "company polished" every time.

Drafting → Coming soon

Have a topic you want us to cover? Tell us — we'll write the most-requested ones first.